Link Building is of the most vital SEO strategies. It’s the process of getting other sites to link with that of yours that in turn helps in enhancing your website search engine ranking. You might come across some articles today defying the importance of link building in contemporary SEO but you must know that the very process still harbors a great deal of significance for a prospective virtual marketing. In fact Matt Cutts (Google official) has stated that links are the most important to understand how important or relevant a particular site is. The write up here is a little bit on some free very effective link building tips for 2014.
Relevance is crucial
Google is stressing highly on the link context since last year and the relevance of link plays a crucial role in determining the success of your link building campaign. The links which point towards your site must come from the pages pertinent to your specific website topic. In case the links to a site include keywords pertinent to the site topic, Google would deem that site relevant to that topic. The esteemed search engine has been stressing on it for a long time but time it seems that they are very serious about it.
Links from the authority sites
It’s advised that you try to get hold of links right from the authority sites amidst your niche. Get those sites where your industry authorities linked to & are also linked from- try to get involved with them.
This is an important strategy to ensure true profit. The virtual business world today features strong competition and hence unless you’re aware of what your contenders are doing you cannot define a winning edge for you. Thus, the online marketing experts have advised to review link building tactics followed by your contenders. Study those which have been really successful with link building and see whether you too can incorporate these strategies.
No spamming please
Spamming is always risky and the same rings true with link building. There are certain link schemes that Google dislike and you must avoid them to eliminate penalty threats from Google. These link schemes- selling or buying link which pass PageRank; too much of link exchanges; big-scale article marketing with keyword stuffed anchor text; text advertisements which pass PageRank; low standard directory/bookmark website links; widget embedded links which are distributed in varied sites; forum comment displaying optimized links for signature or post; highly distributed links found in footers of different sites etc.
Take to social media
Social media presence helps immensely in successful link building campaigns. In fact, Matt Cutts himself has pointed out that solid presence in leading social networking sites such as Twitter, Facebook & Google+ would help to secure prospective link building. You have to enrich your social media profile with compelling posts and contents so that the audience loves to share it often – this in turn would assure high visibility for your site and eventually reward it with top ranks over the search engines.